Richmond Lincoln

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Special Offers & Incentives

Value Your Trade-In

New Offer!

2023 Lincoln Navigator SUV

$6,500 bonus cash back and 1.9% APR for 36 months on select Lincoln Navigator models

New Offer!

2023 Lincoln Corsair SUV

$3,000 bonus cash back and 1.9% APR for 36 months on select Lincoln Corsair models

New Offer!

2023 Lincoln Nautilus SUV

$3,500 bonus cash back and 1.9% APR for 36 months on select Lincoln Nautilus models

Welcome to Richmond Lincoln

Lincoln vehicles are pinnacle representatives of where luxury and performance meet, encompassing some of the auto industry's most refined, head-turning models. However, when pursuing a Lincoln, you can't look just anywhere. An extraordinary vehicle fleet demands a dealership with the same commitment to an exceptional buyer experience.

Richmond Lincoln-the premier Lincoln provider of Richmond, Virginia-is one such dealership. We strive to provide a great experience for our neighbors throughout Mechanicsville and Ashland, Virginia. We look forward to helping you find your next Lincoln!

Our Commitment to Award-Winning Customer Service

From the moment you enter our showroom of new Lincoln models, you'll receive prompt, friendly, and undivided assistance from our product specialists. We pride ourselves on the undivided attention and care we give each customer. Our dealership has even won some awards for it, such as:

  • DealerRater Dealer of the Year 2016 and 2018
  • Virginia Living's Best Of' 2016
  • Salute to Dealers 2016

Another facet of our commitment to our Lincoln customers is called The Lincoln Pledge. This ensures that you receive the highest level of service in addition to a bevy of benefits across our offerings including complimentary loaner vehicles, lifetime roadside assistance, a complimentary wash with every service visit, and much more.

Get To Know Your Next Lincoln

Whether you already have a Lincoln you desire or you're caught between several, our Lincoln product specialists are experts in helping you find the best luxury car, crossover, or SUV for your needs.  

To learn more about all of our offerings, we invite you to browse our website and up-to-date inventories of Lincoln models. We've created easy-to-use search filters which help you narrow down our inventory to only the Lincoln models with the features you want, such as:

  • Interior or exterior color
  • Body style
  • Trim

Each vehicle in our inventory also has its own page so that you can learn more about it. These pages contain photos and specs for a well-rounded look at each car before you apply for financing or schedule a test drive.

Richmond Lincoln also includes research to help you learn more about each Lincoln model in our inventory. These Lincoln reviews and comparisons cover key points about each Lincoln, from performance to interior design. You can also see how Lincoln vehicles stack up against other models on the road today.

If you have any questions about shopping for your Lincoln or a specific Lincoln model, reach out to our team online, by phone, or in person. We're happy to answer any questions you might have and help you schedule a test drive.

Certified Pre-Owned Lincoln Inventory

A selection of our Lincoln inventory has earned the title of certified pre-owned (CPO). A CPO Lincoln is a Lincoln vehicle that's passed a meticulous 200-point inspection by factory-trained technicians. These models are in near-pristine condition and come with a few additional benefits when you purchase them.

A CPO Lincoln comes with the confidence of a 6-year/100,000-mile comprehensive warranty coverage and complimentary 24/7 roadside assistance. The roadside assistance includes:

  • Towing assistance
  • Flat tire changes
  • Fuel delivery

Each model also has its own vehicle history report. You can view these reports to learn about the Lincoln's past, including the number of owners, mileage, service records, and even reported accident history.

Want To Talk Auto Finance?

Driving a Lincoln model is not just a means of transportation-it's a lifestyle. Our finance team near Richmond is here to deliver hand-catered financing options so that you can comfortably afford the luxury crossover or SUV that suits you best. With our resources and expertise, you will discover how easy it can be to lease or buy the perfect Lincoln Navigator, Lincoln Aviator, Lincoln Corsair, or Lincoln Nautilus.

Richmond Lincoln also offers several helpful tools on our website to assist you in narrowing down your search for a Lincoln vehicle, including:

The Credit Estimator tool on our website helps estimate your interest rate on your next auto loan.

Our payment calculator estimates your monthly payments for a specific Lincoln model you're interested in. You can also factor in your down payment amount, loan length, and more.

Do you have a vehicle you'd like to trade in for your next Lincoln? Find out approximately how much it's worth via our Value Your Trade tool. All you need is some basic information about your vehicle to get started.  

Our finance application gives you the flexibility to apply for financing from home or on the go. This allows you to find out if you're pre-approved for financing before you test drive your favorite Lincoln.

Lincoln Service and Collision Center

Once you drive home in your Lincoln pick, Richmond Lincoln continues to set forth a high-value experience when you bring your vehicle for service at our on-site repair centers.

Our service experts are highly experienced and factory-certified automotive technicians trained to work specifically with Lincoln brand vehicles. You can count on our skilled teams to deliver repairs of the utmost quality if your car needs anything like:

  • Oil changes
  • Tire rotations
  • Transmission repairs

As our team works on your Lincoln, they'll use genuine Lincoln parts. These parts are made by Lincoln for Lincoln vehicles, helping to ensure their originality and an excellent repair. You can also find genuine Lincoln parts and accessories to perform your own fixes or customization in our parts department.

If the unexpected happens, our collision center is here to help you get back on the road. We can perform vehicle repairs your Lincoln needs. Whether your accident only produced some dents or you need serious vehicle repairs, our collision center can help.

Shop For Your Next Lincoln Today

Are you ready to shop for your next Lincoln? Our team at Richmond Lincoln is excited to help you shop for your vehicle, whether you're interested in buying or leasing. Take your first looks at our inventory online or contact us and visit us in person.  

We look forward to seeing our neighbors in Richmond, Mechanicsville, and Ashland, VA, behind the wheel of their Lincoln. See you soon!

Get In Contact

  • Contact Our Sales Department: (804) 474-0531
  • Monday9am-8pm
  • Tuesday9am-8pm
  • Wednesday9am-8pm
  • Thursday9am-8pm
  • Friday9am-8pm
  • Saturday9am-6pm
  • SundayClosed
  1. Richmond Lincoln

    4600 West Broad Street
    Richmond, VA 23230

    • Sales: (804) 474-0531
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