Many aspects of our Lincoln dealership will appeal to our neighbors around Richmond, Mechanicsville, and Ashland, VA. If you happen to be searching for a luxury model or want to find a reliable and advanced service facility, take some time to learn about Richmond Lincoln.

This page offers a brief insight into our many services. Not only do we have an expansive inventory that makes it easy to compare key traits between different Lincoln models, but we can also help you build a favorable financial plan, as well as service your Lincoln efficiently!


Many Lincoln models are available at our Lincoln dealer. You can begin viewing options by stopping at our dealership or browsing our inventory online.

It's easy to shop for your Lincoln online. Explore the Lincoln vehicles that fit your specific needs by using our search filters, such as:

  • Body Style
  • Exterior Color
  • Trim

We offer photos and specs of each model available in our inventory on our website. This allows you to get a feel for that particular Lincoln model before checking it out in person. We also include any current specials or incentives available for that particular Lincoln model on this page. These specials change every so often, so be sure to check back if you don't see a special that works for you right now.

Our team can answer any questions you have along the way-just give us a call, or use the chat function online.

Either way, you'll get the chance to search through luxurious, versatile, and modernized SUVs. The entire Lincoln lineup prioritizes an upscale demeanor for the interior and exterior while offering performance specifications that range from a comfortable cruise to an engaging joyride.

Certified Pre-Owned Lincoln Inventory

Some of our Lincoln inventory includes Certified Pre-Owned Lincoln vehicles. These models have earned this title by passing a meticulous 200-point inspection by factory-trained technicians.

If a Lincoln model earns the title of Certified Pre-Owned, it comes with a few additional benefits, including:

  • The confidence of a 6-year/100,000-mile comprehensive warranty coverage
  • Complimentary 24/7 Roadside Assistance
  • The assurance of a vehicle history report

Each benefit gives you peace of mind while you're on the go. The vehicle history report even informs you of what that vehicle has experienced before arriving at our dealership, including potential accident history, number of owners, and service history.

To give you even more confidence as you shop, our Certified Pre-Owned Lincoln vehicles come with a Lincoln Certified Pre-Owned 14-Day/1,000-Mile Money Back Guarantee. If the Certified Pre-Owned Lincoln you purchased isn't the right fit, let us know. We will work with you to find another Lincoln vehicle that fits your lifestyle.


A team of experienced consultants runs our financial center. With their expertise at your disposal, crafting a payment plan specialized to your needs is simple. Our finance experts can also help you determine if buying or leasing is the better choice for you. We will work with you throughout the entire process.

We have various tools that will help expedite the process on our website, such as:

  • Pre-approval form
  • Trade-In Calculator
  • Credit Estimator
  • Payment Calculator

The Payment Calculator and Credit Estimator help you estimate your potential monthly payments for a particular model. The Credit Estimator gives you possible interest rates, and you can plug them into the Payment Calculator along with vehicle price, down payment amount, and loan term length.

Do you have a vehicle you'd like to trade in? Use our Trade-in Calculator to know how much it's worth. You can confirm your vehicle's worth through an in-person trade-in appraisal. Our team will also make an offer on your car that you can accept. Use that money to lower the cost of the purchase or lease of your next Lincoln.

If you're ready to apply for financing from home, you can with our pre-approval form. Fill it out, and our team will let you know if you're pre-approved for financing before you arrive for a test drive.


The capability of Lincoln models is a major part of what makes them so appealing. Still, routine maintenance is needed for any vehicle to maintain peak performance.

Our service facility is brimming with the latest automotive technology, which allows us to deliver efficient and effective care every time. Just a few of the many procedures we offer include:

  • Oil changes
  • Tire rotations
  • State inspections
  • Tire alignment

All the parts that our factory-trained and Lincoln-certified technicians use for your Lincoln vehicle will be official Lincoln parts we get directly from our onsite parts center. These parts are made to fit into your Lincoln to retain its originality and ensure a long-lasting repair.

Need quick service? Use our Quick Lane®! This service lane will thoroughly inspect your vehicle and give your vehicle an in-depth checkup. Typical maintenance services in this lane include tire replacements, oil changes, and battery tests. No appointment is needed; just swing by for Quick Lane® service.

Setting up your appointment is a piece of cake, too. You can do so either by giving us a call or jotting down a time on our online scheduler tool!


When you purchase a luxury vehicle, you expect a luxury experience. Lincoln owners receive that from our dealership and from Lincoln itself after purchase.

Lincoln owners have access to a Lincoln Concierge after purchase. This concierge is available 24/7 and can help you answer questions about your Lincoln, as well as provide access to the following:

  • Vehicle Services
  • Roadside Assistance

The concierge team is there to help however they can. Lincoln vehicles include 24/7 Roadside Assistance, which can help you when your Lincoln gets a flat tire or needs more fuel.

In addition, you can access Lincoln Pickup and Delivery. If your Lincoln is in need of service, schedule a pickup. A Lincoln team member will come to your home or office, retrieve your vehicle for service, and bring you a loaner vehicle. When your Lincoln's service is finished, they will wash your Lincoln and bring it back to you.

Lincoln vehicle owners can also download The Lincoln Way™ app. This app is designed to make connecting to your Lincoln and Lincoln services easier. Through this app, you can contact your Lincoln concierge, request service pickup, and use Lincoln Connect™ to view your Lincoln's status. Lincoln Connect™ lets you remotely unlock/lock your vehicle, check its location, and receive alerts about your Lincoln's current health.


Our Lincoln dealer works tirelessly to improve the car-shopping process so our friends in Richmond, Mechanicsville, and Ashland, Virginia, can land their favorite model. So, if you're thinking Lincoln, get to know Richmond Lincoln a little better and reach out to us online or by phone today!

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Richmond Lincoln

4600 West Broad Street
Directions Richmond, VA 23230

  • Sales: (804) 474-0531
  • Service: (804) 474-0572
  • Parts: (804) 254-9290


  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-6pm
  • Sunday Closed