Welcome to Richmond Lincoln. We're proud to be one of the premier Lincoln dealerships in Richmond, Mechanicsville, and Ashland, Virginia. You'll experience our commitment to customer service when you walk into our showroom. In 2018, we were awarded DealerRater's Lincoln Dealer of the Year for the state of Virginia for outstanding customer satisfaction.

We provide our neighbors in the nearby communities with several amenities, including a wide inventory of luxurious models, a financial center to help you build a financing plan, and a modern service facility!​

Taking a Look at Our Lincoln Inventory

Lincoln is a brand with a long history of producing luxurious models. Our inventory offers all sorts of options, whether you're hoping to land an SUV with off-roading capabilities, a sleek sedan with a head-turning style, or something in between.

For drivers who need every inch of the room afforded them, the Lincoln Navigator or the Lincoln Navigator L is for you. The Lincoln Navigator L is a larger version of the Lincoln Navigator, offering more seating and cargo space, if you need it. Each model offers pristine luxury on the interior along with every family-friendly feature you can think of, like:

  • Safety tech
  • Infotainment
  • Cargo and passenger space

If you want an SUV that offers a more compact package, Lincoln has a suitable lineup, such as the Lincoln Nautilus and the Lincoln Corsair. As you sort through each SUV, you'll find redeeming and unique qualities. However, they all exude the elegance of the Lincoln brand.

To determine the right Lincoln for your lifestyle, you can check out our inventory online. You can also refer to our online library of Lincoln reviews and comparisons.

Certified Pre-Owned Lincoln Inventory

Our Lincoln dealership also has Lincoln Certified Pre-Owned (CPO) models available. These models are Lincoln vehicles that are road-tested and ready for their next owner.

In order to qualify for the certified pre-owned title, a Lincoln vehicle must pass a meticulous 200-Point inspection by factory-trained technicians.

CPO Lincolns come with benefits as well. When you purchase a CPO Lincoln, you will receive the following:

  • Complimentary 24/7 Roadside Assistance
  • 6-Year/100,000-Mile Limited Warranty Coverage 
  • Comprehensive Limited Coverage

Our 24/7 Roadside Assistance includes towing assistance, transmission service, flat-tire changes on-site, and fuel delivery. You can drive with peace of mind and confidence thanks to both our roadside assistance and our warranty coverage.

The vehicle history report informs you of your Lincoln's past. This may include service history, accident and repair history, and the number of owners.

Viewing Our Inventory Online

Viewing our Lincoln inventory online is quite easy. We have search filters that ensure you only view the Lincolns that meet your specific requirements, like:

  • Body style
  • Color
  • Trim level

Each model in our inventory has its own model page. These pages contain specs and photos, so you can get a better understanding of what each Lincoln offers.

Certified pre-owned Lincoln vehicles are also available on our website. These models also have vehicle history reports available to view online even before your purchase!

Do you like the Lincoln you see? You can schedule a test drive using the "Drive" button. You can also reach out to our team through our website via the chat function. Feel free to ask us questions as you explore our inventory.  

Order a Custom Lincoln Through Our Lincoln Dealership

Haven't seen the Lincoln that you love? You can order a Lincoln through our dealership and create the Lincoln that meets all of your needs. Begin your order by visiting our "Custom Order Your New Lincoln" page.

On this page, you'll see the Lincoln vehicles that you can currently order. What is available may change, depending on production schedules and parts availability.

Choose the Lincoln you'd like to order, like the Lincoln Navigator or the Lincoln Corsair. You can then select the features you want in your Lincoln, such as:

  • Interior seat materials
  • Trim level
  • Exterior color

When we receive your order, we will reach out to you to confirm the model and the features you want. We will then send your order to Lincoln to begin factory production. Once your Lincoln arrives in our showroom, we'll contact you, so you can pick it up and drive it home.

The Lincoln you purchase will be eligible for any specials or incentives that may apply. There is no extra cost for ordering a vehicle. Our finance team will work with you to create a payment plan for your custom Lincoln.

Lincoln Financial Center

To take home the Lincoln SUV you've fallen in love with, you'll want assistance from a well-versed financing team with your best interests in mind. Allow the consultants in our Lincoln finance center to be that team! Their years of experience will go a long way toward helping you create you a financial plan you feel confident in. We can formulate a payment plan that's right for your Lincoln purchase or lease.

We offer a range of online tools to help streamline the process, like our:

Our online credit estimator helps you estimate the interest rate that you might be eligible for on an auto loan. This works well with our payment calculator, which enables you to estimate your monthly payments based on vehicle cost, interest rate, and down payment amount.

If you have a vehicle you'd like to trade in for your Lincoln; the Value Your Trade tool can approximate what your car is worth based on your vehicle's make, model, and condition. Find out how much your vehicle is worth, and then schedule an in-person appraisal. Our team will look over your car to confirm its value and make you an offer. You can take this amount and apply it to your Lincoln purchase or lease.

We also have the credit application, which allows you to apply for financing from the comfort of your own home. Once they receive this information, our team can get to work on your financing options before you arrive at our dealership, saving you time.

Servicing Your Lincoln Model

Meticulous service is a staple of high-quality care-and we provide it at our service center. We'll take excellent care of your Lincoln and get you back on the road as quickly as possible. Common services we perform include:

  • Oil changes
  • Tire rotations
  • Brake services

Our technicians are factory-trained and certified to work on Lincoln vehicles. This means that Lincoln has trained them to perform service on Lincoln models. They have the right tools and techniques to get the job done.

When our technicians work on your vehicle, they'll use genuine Lincoln parts. These parts are made for your specific model, helping to ensure a good fit and repair. If you're someone who prefers to perform their own vehicle maintenance, our parts center can help you get the genuine Lincoln parts you need. Genuine Lincoln parts ensure that your Lincoln performs at its best and remains original, which helps retain its value, throughout its life.

Interrupting your day for service is a thing of the past. We're also proud of our Lincoln Pickup & Delivery™ service, which makes routine inspections and repairs all the more convenient for you. We'll pick up your Lincoln, service it, and return it to your home or office once the service is complete.

Scheduling service appointments is easy too. All you have to do is give us a call or use our online scheduling tool.

Quick Lane® Tire & Auto Center

Does your Lincoln need routine service, like an oil change or tire rotation, but you haven't made an appointment? No problem. Visit our Lincoln Quick Lane® Tire & Auto Center!

Quick Lane® has factory-trained auto technicians available to perform many routine services you may need for your Lincoln. Our goal is to get you back on the road as soon as possible. We also have tires available, including:

  • Goodyear
  • Michelin
  • Bridgestone

Quick Lane® uses premium Motorcraft® Synthetic Blend Oil when performing oil changes. This oil has performance additives and is designed to provide excellent engine protection.

Collision Repair for Your Lincoln Model

Accidents happen to everyone on the road. When they do, it's important to take care of your Lincoln properly. Our dealership has a collision center that will get your Lincoln back on the road looking like it did before the accident.

Our collision repair center can repair many different types of accident damage, including:

  • Dents
  • Scrapes
  • Broken glass

We'll inspect your Lincoln to ensure that we've taken care of any damage to your vehicle. You'll be informed of what you can expect from our repairs both inside and outside your car.

All the parts we use are genuine Lincoln parts, which we obtain through our on-site parts center.

Visit Our Lincoln Dealership in Richmond VA

Now that you have a better understanding of what Richmond Lincoln is all about, give us a chance to learn more about you! After checking out our inventory, give us a call or reach out online. We'll be happy to put you behind the wheel of your favorite car for a test drive around Richmond, Mechanicsville, or Ashland, VA.

Contact us today!

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Richmond Lincoln

4600 West Broad Street
Directions Richmond, VA 23230

  • Sales: (804) 474-0531
  • Service: (804) 474-0572
  • Parts: (804) 254-9290


  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-6pm
  • Sunday Closed
See All Department Hours

Dealership Hours

  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-6pm
  • Sunday Closed

Parts Dept. Hours

  • Monday 7:00AM - 6:00PM
  • Tuesday 7:00AM - 6:00PM
  • Wednesday 7:00AM - 6:00PM
  • Thursday 7:00AM - 6:00PM
  • Friday 7:00AM - 6:00PM
  • Saturday 7:30AM - 5:00PM
  • Sunday Closed

Service Dept. Hours

  • Monday 7am-6pm
  • Tuesday 7am-6pm
  • Wednesday 7am-6pm
  • Thursday 7am-6pm
  • Friday 7am-6pm
  • Saturday 7:30am-5pm
  • Sunday Closed