Welcome to Richmond Lincoln. We're proud to be one of the premier Lincoln dealerships in Richmond, Mechcanicsville, and Ashland, Virginia. You'll experience our commitment to customer service when you walk into our showroom. In 2018, we were awarded DealerRater's Lincoln Dealer of the Year for the state of Virginia for outstanding customer satisfaction.

We provide our neighbors in the nearby communities with several amenities, including a lengthy inventory of luxurious models, a financial center to help you build a financing plan, and a modernized service facility!


Lincoln is a brand with a long history of producing luxurious models. Our inventory offers all sorts of options, whether you're hoping to land an SUV with off-roading capabilities, a sleek sedan with head-turning style, or something in between.

For drivers who need every inch of room they can cling to, the Lincoln Navigator or Lincoln Navigator L is for you. Each model offers pristine luxury on the interior along with every family-friendly feature you can think of, like:

  • Safety tech
  • Infotainment
  • Cargo and passenger space

If you want an SUV but in a more compact package, Lincoln has a worthwhile lineup, such as the Lincoln Nautilus and the Lincoln Corsair. As you sort through each SUV, you'll find redeeming and unique qualities, but they all exude the elegance of the Lincoln brand.

To determine the right Lincoln for your lifestyle, you can check out our inventory online or our online library of Lincoln reviews and comparisons.

Certified Pre-Owned Lincoln Inventory

Our Lincoln dealership also has Certified Pre-Owned Lincoln models available. These models are Lincoln vehicles that are road-tested and ready for their next owner.

In order to qualify for the CPO Lincoln title, a Lincoln vehicle must pass a meticulous 200-point inspection by factory-trained technicians and be repaired with only factory-authorized parts.

CPO Lincolns come with benefits as well. When you purchase a CPO Lincoln, you will receive 24-hour roadside assistance. This includes towing assistance, transmission service, flat tire changes, and fuel delivery.

Viewing Our Inventory Online

Viewing our Lincoln inventory online is quite easy. We also have search filters that help ensure you only view Lincolns that meet your specific needs, like:

  • Body style
  • Color
  • Trim level

Each model in our inventory has its own model page. These pages contain specs and photos, so you get a better understanding of what that Lincoln offers.

Certified pre-owned Lincoln vehicles are also available on our website. These models also have vehicle history reports available to view online!

Like the Lincoln you see? Schedule a test drive using the Drive button or begin the financing process through the Effortless Credit Application button.


To take home the Lincoln SUV you've fallen in love with, you'll want some assistance from a well-versed financing team that has your best interests in mind. Allow the consultants at our Lincoln finance center to be that team! Their years of experience will go a long way towards landing you a financial plan you feel confident in.

We offer a range of online tools to help streamline the process, too, like our:

  • Credit estimator
  • Payment calculator
  • Trade-in tool

Our online credit estimator helps you estimate a potential interest rate that you might receive on an auto loan. This works well with our payment calculator, which enables you to estimate your monthly payments based on vehicle cost, interest rate, and down payment amounts.

If you have a vehicle you'd like to trade in for your Lincoln, the Trade-in Tool can approximate what your car is worth based on your vehicle's make/model and condition.

We also have the pre-approval form, which allows you to apply for financing from the comfort of your own home. Our team will get to work on your financing options before you arrive, saving you time.


Service is a staple of high-quality care and our service center. We'll take excellent care of your Lincoln and get you back on the road as quickly as possible. Common services we perform include:

  • Oil changes
  • Tire rotations
  • Brake services

Our technicians are also factory-trained and certified to work on Lincoln vehicles. This means that Lincoln has trained them to perform service on Lincoln models. They have the right tool and techniques to get the job done.

While our technicians work on your Lincoln, they'll use genuine Lincoln parts. These parts are made to fit into your specific ride, helping to ensure a good fit and repair. If you're someone who prefers to perform their own vehicle maintenance, our parts center can help you get the genuine Lincoln parts you need.

Interrupting your day for service is a thing of the past. We're also proud of our Lincoln Pickup and Delivery service, which makes routine inspections and repairs all the more convenient for you. We'll pick up your Lincoln, service it, and return it to your home or office once the service is complete.

Scheduling service appointments is easy, too. Give us a call or use our online scheduling tool.


Accidents happen to everyone on the road. When they do, it's important to take care of your Lincoln properly. Our Lincoln dealership has a collision center that will get your Lincoln back on the road looking like it did before the accident.

Our collision repair center can cover many different types of accident damage, including:

  • Dents
  • Scrapes
  • Glass

We'll inspect your Lincoln to ensure that we've taken care of any damage to your vehicle. You'll be informed of what you can expect from our repairs both inside and outside your car.

All the parts we use are genuine Lincoln parts, and we get them from our onsite parts center.


Now that you better understand what Richmond Lincoln is all about, give us a chance to learn more about you! After checking out our inventory, give us a call or reach out online and we'll be happy to put you behind the wheel of your favorite car for a test drive through Richmond, Mechanicsville, or Ashland, VA. Contact us today.

Make an Inquiry


Richmond Lincoln

4600 West Broad Street
Directions Richmond, VA 23230

  • Sales: (804) 474-0531
  • Service: (804) 474-0572
  • Parts: (804) 254-9290


  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-6pm
  • Sunday Closed
See All Department Hours

Dealership Hours

  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-6pm
  • Sunday Closed

Parts Dept. Hours

  • Monday 7:00AM - 6:00PM
  • Tuesday 7:00AM - 6:00PM
  • Wednesday 7:00AM - 6:00PM
  • Thursday 7:00AM - 6:00PM
  • Friday 7:00AM - 6:00PM
  • Saturday 7:30AM - 5:00PM
  • Sunday Closed

Service Dept. Hours

  • Monday 7am-6pm
  • Tuesday 7am-6pm
  • Wednesday 7am-6pm
  • Thursday 7am-6pm
  • Friday 7am-6pm
  • Saturday 7:30am-5pm
  • Sunday Closed