4600 West Broad Street
Directions Richmond, VA 23230

  • Sales: (804) 474-0531
  • Service: (804) 474-0572
  • Parts: (804) 254-9290

Our Team


Click on one of the people below to find out more information.

  • Mike Serpico
    General Manager
    (804) 358-5521

    Mike is originally from New Jersey and calls Richmond his home with his wife and family. Mike has two sons in the military, one in the Army National Guard and one full time in the Army, as well as a daughter in high school. As the General Manager of Richmond Ford Lincoln his team has won the President's Award for 11 years in a row. Outside of work he enjoys spending time with his family and his two German Shepherds.

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  • Chris Burnette
    Master Certified Product Specialist
    (804) 358-5521

    Chris' Reviews

    Chris is a tenured employee here at Richmond Ford having started in 2008. Originally from South Hill, VA he is married with two grown sons. He has won many awards in his career earning the Employee Excellence Award 5 years in a row and the Partners in Excellence Award the past 3. When not here at Richmond Ford Lincoln, Chris enjoys working with his hands in carpentry and landscaping and his hobbies include kayaking, golfing and skiing.

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  • James Johnson
    Master Certified Product Specialist
    (804) 358-5521

    James' Reviews

    James is married with 4 children, Jordyn, Jayla, James IV, and Londyn. He was born in Northern Virginia but spent most of his childhood in Miami, FL. James has earned the title of Salesperson of the Month twice in his two years with Richmond Ford. In his free time James enjoys cars and sports.

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